Are you still undecided whether you will hand over your social media management to your virtual assistant or should you handle it yourself?
Social media is an important aspect of your business, this is one of the platforms that allow us to show our true personality behind our brand. It is an area where we can reach out to our ideal customers, engage and build relationships with them. This is where we give them a peek of who we are and a venue to share our wisdom and knowledge.
Some would argue that social media should be handled directly by the CEO / the BOSS or the one running the show. And while I totally agree with this, I would like to share some tips on how you can efficiently hand over *most of your social media activities to your VA:
1. Introduce Your Ideal Client to Your VA
No one else better understands your ideal customers than you. But in order for your VA to understand your target market, introduce your ideal client to your VA. Write down the following information and share this with your VA:
- Employment Status
- Income Range
- What are their interests? (Blogs they read, people they admire, food they eat, etc.)
- Where do they usually hang out? (Specific sites, blogs or forums where you can find your target market)
- What are their needs in relation to your services? What are their fears? (Write down the needs and fears of your ideal customer that might lead them to work with you or hiring your services)
By doing this, it will help your VA to get a clear picture of your ideal customer and he/she will have a better understanding of what kind of posts that will be of interest.
2. Create a No-No List
Just like what you did with your ideal client, you have to create a No-No list for your VA. A clear guideline of what NOT TO DO with your social media profiles or accounts.
For example, create a list of “Do Not Follow Back People If they fall under these categories: – no profile picture, tweets in a different language, inactive on twitter for the last 2 months, etc.”
Another example would be “Do Not Share the content from the following sites (list your top competitors here)”
3. Take Time to Review
Schedule your posts one week ahead by using tools such as Hootsuite or Buffer. Your VA can schedule them for you, but make sure that before they post it, you have to take the time to carefully review the posts.
Our team uses Google Sheets and shares a social media master file with our clients where they can review and approve the posts before scheduling. By doing this, our clients can edit, delete or replace posts that may not reflect the company’s brand or culture.
Today, I would like to challenge those of you who are currently working with virtual assistants, to introduce your ideal clients to your VA’s. Simply answer the list I created above and email this to your VAs. Make sure to share your experience if this helped you or not in the comments below. If you still don’t have a VA, go ahead and answer the list above for yourself and let me know if that helps!